Secret Makeup Diary

Pigment is a substance that is used to impact color onto a surface or to another substance. It is mostly available in powdered form and can be used as highlighter, eyeshadow, or can be mixed with nail polish, and various other things for creating new colored/shimmer products.

All eye shadows available on the market are in fact pigmented, because they can impart some
kind of color when they’re applied onto the skin. Most people use them as loose powder instead of pressed and as they’re highly pigmented, their color last longer, are more vivid and you’ll need less product to get a high-impact color.


I can give you a personal experience with this new way of marketing product.
I was standing by the bus stop here in Denmark, going into the city center Copenhagen, when a gigantic bus banner arrived right before my eyes, with this message:

"Get the New 3D Age Defying Hair color... bla..bla bla..."

That is what I calling taking words out of context and mixing them together in a ridicules way. first of 3D ?? Age defying?? and the product is simply a hair color.. Talk about hyping it up a bit ;)

There is, however, significant difference in the quality and intensity of pigmented eye shadow types, ranging from low-intensity eye shadows to very sheer and high-intensity and vivid colors.

Generally, the higher the concentration of pigment, the more vivid and true the color will appear on the skin.

A low-intensity pigmented eye shadow contain minimal pigment and large amount of filler ingredients and colorless powder.

Therefore, these eye shadows can impart a fine wash of color, but may not wear as long as high-pigmented shadows. While some people prefer this finish, these type of eye shadows are normally associated with lower-quality makeup brands.

"Give me those High Intensity Colors, so that I too, May Get Those Gorgeous Lids"

So how to choose the best one?